Online store · Mallorca
Custom online store with WooCommerce. Designed block by block for your brand, not to look like 10,000 other shops. Hand-coded, native multilingual, Lighthouse 95+ mobile. No platform commissions, no hidden pricing tiers, no recycled template.
Shopify charges between 0.5% and 2% (depending on plan + gateway) on each transaction. On €50,000 yearly revenue that's €500-1,000 going straight to Shopify. On top of the monthly plan price.
Shopify/Wix templates are used by thousands of brands. When a customer compares, they see "another shop" instead of your brand. You lose differentiation, you lose average order value.
Multilingual €15/month. Reviews €20/month. Wishlist €10/month. Advanced email marketing €50/month. The monthly bill for "your" shop grows to €200-300 without adding extra value.
Lighthouse 50-70 on mobile because of generic scripts loading assets you don't use. Every extra second of load = 7-20% less conversion. Google also penalises it in SEO.
Open source engine with the largest plugin community in the world. No proprietary lock-in, no per-sale commission, 100% owner of your data and customers. Hosting at the price you choose.
I don't reuse themes. Every block designed for your brand: hero, product page, checkout, my-account, transactional emails. Your store is unique in look and in purchase flow.
EN/ES/CA/DE structural with TranslatePress or WPML depending on case. Separate URLs with correct hreflang. Product descriptions translated once, not duplicated.
WebP images with srcset, local fonts, JS defer, minified CSS, proper cache headers. Verified in production, not just locally. Without this Google penalises e-commerce rankings.
Stripe + Redsys + Bizum + PayPal (whichever you need). Configured under your name, no middlemen. Direct gateway commissions, no Shopify-style markup or similar.
ERP, CRM (HubSpot, Pipedrive, Holded), electronic invoicing, stock management, email marketing (Mailchimp/Resend/Brevo), Google Merchant Center. Connected, not isolated.
Case type
The typical case that arrives: physical shop in Mallorca with local + German/British tourist clientele, selling between €40 and €120 average order value. They previously tried Shopify (expensive at scale) or Wix (limited in SEO). The new site with WooCommerce + custom code lets them sell direct, multilingual, with no platform commissions, and technical SEO that captures "[product] mallorca" traffic in 3-4 languages.
Commission per sale (Shopify charges up to 2%)
Lighthouse mobile verified in production
Native languages available (EN/ES/CA/DE)
Owner of your data and customers
If you have a previous online store, I audit it: catalogue, categories, traffic, best-seller products, URLs with existing SEO. We map a migration plan without losing rankings or sales.
Design from scratch: home, product listing, product page, cart, checkout, my-account, transactional emails. Three review rounds until pixel-perfect approval.
Custom theme, only the plugins you need (no bloat), payment gateways, multilingual, performance optimisation. Staging accessible so you see progress in real time.
Catalogue import, 301 redirects from old URLs, SEO + Schema Product + Google Merchant Center configuration, training. We launch with monitoring in case anything comes up.
For SMEs with a catalogue of 50-300 physical products, 1-2 languages, basic integrations (Stripe + Bizum).
SMEs with large catalogue, full multilingual (EN/ES/CA/DE), advanced integrations (ERP/CRM), email marketing.
Custom Next.js or Astro frontend with WooCommerce/Shopify as backend. For premium brands that demand top-tier speed and experience.
50% on signing the brief, 50% at deploy. After delivery, optional monthly maintenance (see web maintenance) or hourly rate.
The most common questions before moving to a custom store.
Depends on volume. Below €30,000 yearly revenue, Shopify is usually cheaper and faster to maintain. Between €30,000 and €100,000, do the maths: Shopify commissions (0.5-2%) + the plan (€29-299/month) + extra plugins get close to migration cost. Above €100,000 a migration almost always pays off in less than 2 years. I'll do the concrete calculation on the 20-min call.
Yes, that's the "Headless Store" plan (from €8,500). You keep Shopify as backend (catalogue, checkout, payments) and we build a custom Next.js or Astro frontend. You keep Shopify commissions but gain speed, technical SEO and visual differentiation. Only recommended if you sell ≥€150,000/year (the added technical complexity demands it).
WooCommerce scales perfectly to several million orders per year if the stack is properly configured: LiteSpeed hosting with aggressive cache, CDN, optimised database, only the plugins you need. Real cases in Spain handling Black Friday peaks without crashing. The problem isn't WooCommerce, it's badly configured stacks.
Yes. The landing is Mallorca-focused because that's where my local portfolio is, but I work remotely across Spain and Europe. If your SME is in Madrid, Bilbao, London or Berlin, same process, same price, same stack. The only thing that changes is hosting location (if you want one closer to your country).
You or me, whichever you prefer. If you give me a CSV or Excel with products + photos, I upload it all during development (included in the price for up to 200 products · 100 more is +€600). If you prefer to upload them yourself with your copy and photos, I'll show you the admin panel in a 30-min demo. Most clients prefer a mix: I upload the initial catalogue, they maintain it afterwards.
I map old catalogue URLs to new ones and configure 301 redirects for all of them. The SEO earned on products transfers to the new URLs. No organic traffic loss if the migration is done properly (which is exactly what I do).
20 min, no commitment. You tell me what you sell, what platform you're on now (if any) and what's holding you back. I'll tell you if it fits how I work or if I'd recommend another option.
Book a 20-min call