Knowledge base
50 prefab phrases
Variable, opaque
Vector embeddings of your data
Technical stack
Proprietary black box
"GPT" with no further detail
Claude API + n8n + verifiable RAG
Customisation
Editable tone, fixed logic
Sales brief, not technical
Custom logic and tone
Data ownership
On the SaaS servers
On the agency's server
In your name, controllable
Payment model
Indefinite subscription
Opaque retainer
Closed project, setup + optional monthly
Lock-in
Total: if you leave, you lose it
Variable per contract
Zero, documented stack