Custom online store with WooCommerce. Designed block by block for your brand, not to look like ten thousand others. Own code, native multi-language, Lighthouse 95+ on mobile. No platform commissions, no hidden price escalation, no recycled template.
Every sale carries its hidden commission. Every extra plugin adds to the monthly bill. The store looks like ten thousand others because it's built on the same template. And when you grow, the plugins step on each other and break. Cheap gets expensive past €30,000 in revenue.
Shopify charges between 0.5% and 2% per transaction. On €50,000 of yearly revenue that's €500-1,000 going straight to Shopify, on top of the monthly plan. Wix has its own fee, with templates used by thousands of brands. When a customer compares, they see "another store" instead of yours.
And when you start adding extras (multi-language, reviews, wishlist, advanced email marketing), the monthly bill reaches €200-300 without adding real value. Lighthouse 50-70 on mobile because of generic scripts. Every extra second of load costs 7-20% of conversion.
The store isn't the problem. The problem is that cheap gets expensive past €30,000.
Open-source engine from the world's largest community and custom theme I design from scratch for your brand. No proprietary lock-in, no per-sale commission, no recycled template. Verified production performance, structural multi-language and integrations with your stack.
Open-source engine with the world's largest plugin community. No per-sale commission, 100% owner of your data and your customers. Hosting at the price you choose, not tied to a proprietary platform.
I don't reuse themes. I design every block for your brand: home, product page, cart, checkout, my-account, transactional emails. The store doesn't look like any other, neither in design nor in how people buy.
ES/CA/EN/DE structural with TranslatePress or WPML depending on the case. Separate URLs with correct hreflang, schemas adapted per market. Product descriptions get translated once, not duplicated.
WebP images with srcset, local fonts, JS defer, minified CSS, correct cache headers, Product schema + Open Graph. Verified in production, not just local. Without this Google penalizes ranking and ad quality.
Stripe, Redsys, Bizum and PayPal in your name, no middlemen. ERP, CRM (HubSpot, Pipedrive, Holded), e-invoicing, email marketing (Mailchimp/Brevo), Google Merchant Center. The store talks to your stack, it doesn't live apart from it.
I measure every store in production with PageSpeed Insights before closing the deploy. If it doesn't hit 95+ mobile, it doesn't ship. WooCommerce scales perfectly when the stack is configured properly.
Redsys, PayPal too. In your name, no middlemen. Subscriptions ready with Stripe Subs if needed.
Product schema, Open Graph, Google Merchant Center setup. Rich results in Google Shopping.
Free iteration window depending on package: 30 days Standard, 60 PRO, 90 Headless.
If you have a previous online store, I audit it: catalog, categories, traffic, best sellers, URLs with existing SEO. We draw up a migration plan without losing rankings or sales.
Design from scratch: home, product listing, product page, cart, checkout, my-account, transactional emails. Three review rounds until pixel-perfect approval.
Custom theme, only the plugins you need (no bloat), payment gateways, multi-language, performance optimization. Accessible staging so you see it in real time.
Catalog import, 301 redirects of old URLs, SEO setup + Product schema + Google Merchant Center, hands-on training. We launch with monitoring in case something comes up.
No standard rates.
No surprises.
Before quoting a number, we talk 20 minutes to understand your catalog, languages, integrations, volume. Within 2-3 days you get a closed proposal with scope, timeline and price. You decide calmly.
Indicative pricing
The store captures and closes sales. But without SEO bringing it organic traffic month after month and without automation behind the order, the engine falls short. The full Burguera system puts the three pieces together under one point of contact.
Custom WooCommerce + multi-language + integrated gateways + Lighthouse 95+. The sales funnel comes in through here.
Product schema, Merchant Center, topic clusters per category, SEO-friendly product pages. So Google brings clients to your store month after month.
Stock ↔ ERP sync, post-purchase emails, cart recovery, customer segmentation with n8n + Claude. The repetitive stops costing hours.
One point of contact from brief to deploy.
No intermediate agencies, no lost handoffs.
Most asked before switching to custom-built.
It depends on volume. Below €30,000 of yearly revenue, Shopify is usually cheaper and faster to maintain. Between €30,000 and €100,000 you have to do the maths: Shopify commissions (0.5-2%) + plan (€29-299/mo) + extra plugins get close to what a migration costs. Above €100,000 the migration almost always pays back in under 2 years. I run the concrete numbers on the 20-min call.
Yes, that's covered by the "Headless Store" plan (from €5,900). You keep Shopify as backend (catalog, checkout, payments) and we build a custom Next.js or Astro frontend. You lose the Shopify commissions but gain speed, technical SEO and visual differentiation. Only recommended if you sell ≥€150,000/year (the added technical complexity demands it).
WooCommerce scales perfectly up to several million orders a year if the stack is properly configured: LiteSpeed hosting with aggressive cache, CDN, optimized database, just the right plugins. Real cases in Spain with WooCommerce handling Black Friday spikes without crashing. The problem isn't WooCommerce, it's poorly configured stacks.
Yes. The landing is Mallorca-oriented because that's where my local portfolio is, but I work remotely across Spain. If your SMB is in Madrid, Bilbao, Valencia or Seville, same process, same price, same stack. The only thing that changes is hosting location (if you want one close to your country).
You or I, whichever you prefer. If you send me a CSV or Excel with products + photos, I upload everything during development (included up to 200 products; 100 more is +€600). If you prefer to upload them yourself with your copy and your photos, I give you a 30-min admin panel demo and you take it from there. Most prefer a mix: I upload the initial catalog, they maintain it after.
I map the old catalog URLs to the new ones and set up 301 redirects for all of them. The SEO already earned on products transfers to the new URLs. No loss of organic traffic if the migration is done right (which is exactly what I do).
20 min and no commitment. You tell me what you sell, what platform you're on now (if anything) and what's stopping you from taking the step. I tell you if it fits how I work or if I point you to another route.
Book 20-min callFree 20-min call.
You and me, no salespeople in between. You tell me what you sell, what platform you're on and where the current one is holding you back.
What happens next.
After the call I send you a closed proposal within 2-3 days: scope, timeline and price. No surprises.
