Custom online store design.

Service

No Shopify, no sales commission. WooCommerce designed block by block for your brand, not to look like ten thousand other stores. Custom code, native multi-language, Lighthouse 95+ on mobile, Stripe + Bizum + Redsys integrated. One-off payment, your own hosting and 0% commission on every sale.

Custom WooCommerce + multi-language + gateways + integrations | 3-7 weeks | from €2,500

Shopify, Wix and cheap templates. Are costing you dearly.

A hidden commission on every sale, a paid plugin for every extra, a template shared by 10,000 other brands and a mediocre Lighthouse. Cheap turns expensive once you pass €30,000 in revenue.

Identity

Your store looks
like ten thousand
other brands.

The same Shopify theme, the same blocks. When a customer compares, they see "just another store" instead of yours. When everything looks alike, the average order value drops.

Shopify commission

2%

An extra commission per transaction on top of the gateway cost. On €50,000 of revenue, €1,000 a year going straight to the platform.

Performance

15%

Conversion lost
for every extra second of load

Lighthouse mobile
58/100
Paid plugins / month
6+
Subscription

€29-299 monthly plan, plus plugins for multi-language, reviews, wishlist and email marketing. The bill hits €200-300 before the first sale.

€3,000 a year in subscriptions

Create your online store with WooCommerce and custom code.

Ecommerce web design on the open-source engine with the biggest community in the world, with a custom theme I design from scratch for your brand. Online store development with no proprietary lock-in, no commission per sale, no recycled template. Performance verified in production, structural multi-language and integrations with your stack.

Service architecture in 5 layers
  1. 01

    WooCommerce at the base, no lock-in.

    Open-source engine with the biggest plugin community in the world. No commission per sale, you own 100% of your data and your customers. Hosting at whatever price you choose, not tied to a proprietary platform. If one day you switch stack, you export and leave.

    • Open source
    • 0% commission
    • Own your data
    • No lock-in
  2. 02

    Custom design from scratch, no recycled themes.

    I don't reuse themes. I design every block for your brand: home, product page, cart, checkout, my-account, transactional emails. The store doesn't look like any other, neither in appearance nor in how you buy.

    • No themes
    • Block by block
    • Your own brand
    • Custom checkout
  3. 03

    Native multi-language, up to 4 languages.

    Structural ES/CA/EN/DE with TranslatePress or WPML depending on the case. Separate URLs with correct hreflang, schemas adapted per market. Product descriptions are translated once, not duplicated. The Mallorcan store captures German and British tourists with no patch.

    • hreflang
    • 4 languages
    • Schema per market
    • No duplication
  4. 04

    Lighthouse 95+ mobile verified in production.

    WebP images with srcset, local fonts, deferred JS, minified CSS, correct cache headers, Product schema + Open Graph. Verified in production, not just locally. Without this Google penalises ranking and ad quality.

    • Lighthouse 95+
    • WebP + srcset
    • Product schema
    • Cache headers
  5. 05

    Gateways + integrations with your stack.

    Stripe, Redsys, Bizum and PayPal in your name, no middlemen. ERP, CRM (HubSpot, Pipedrive, Holded), e-invoicing, email marketing (Mailchimp/Brevo), Google Merchant Center. The store talks to your stack, it doesn't live apart from it.

    • Stripe + Bizum
    • Redsys + PayPal
    • ERP/CRM
    • Merchant Center

Design and development by me, Maties Burguera. 8+ years building online stores for Spanish SMBs. More about how I work

Three paths for your online store. Only one leaves it in your hands.

Criterion Shopify Wix eCommerce Burguera Studio
Commission per sale 0.5-2% extra 2.9% + €0.30 0%, only the gateway
Monthly plan €29-299 indefinitely €17-159 indefinitely One-off payment + your hosting
Design and code Theme with thousands of copies Generic template Custom from scratch
Performance mobile Lighthouse 50-70 Lighthouse 40-60 Lighthouse 95+ verified
Multi-language Plugin €15/mo extra Limited to the plan Structural up to 4 languages
Store ownership Lives on Shopify Lives on Wix 100% yours, exportable
Custom online store with WooCommerce
Store standard Custom WooCommerce, not a template.

Your brand, your hosting, your data
and 0% commission per sale.

Sales commission:

0% always,
only the gateway (Stripe/Bizum)

What I deliver in every custom store:
  • Coded WooCommerce, no recycled themes
  • Structural multi-language up to 4 languages
  • Stripe + Bizum + Redsys + PayPal in your name
  • Product schema + Google Merchant Center at deploy

"We left Shopify and the new store loads instantly. Zero commission per sale, our own hosting, and multi-language with no paid monthly plugins."

BS Sample implementation
Pagespeed score

Verified in production with PageSpeed Insights before closing the deploy. If it doesn't hit 95+ mobile, it doesn't go live.

6-10 weeks
From signed proposal to deploy. A store with your brand and full stack. Industry average: 4-6 months.

From Shopify to a custom store, without losing sales.

01
Brief

Brief and audit
of current store

02
Design

Custom design
with live preview

03
Development

WooCommerce development
and multi-language

04
Launch

Migration, launch
and 30-90 days iteration

Maties Burguera | Burguera Studio | Book a free call

Want to talk about your store?

Book a 20-min call

Pay once. Sell commission-free every year.

No standard rates.
No surprises.

Before quoting a number, we talk 20 minutes to understand your catalog, languages, integrations, volume. Within 2-3 days you get a closed proposal with scope, timeline and price. You decide calmly.

Indicative pricing

Standard Store WooCommerce + custom theme + up to 2 languages + Stripe/Bizum + Lighthouse 95+ + 30 days iteration
from €2,500 3-4 weeks
PRO Store Full multi-language + ERP/CRM + PayPal + Stripe Subs + email marketing + Merchant Center + 60 days iteration
from €3,900 4-5 weeks
Headless Store Custom Next.js/Astro frontend + WooCommerce/Shopify backend + SEO pre-rendering + Lighthouse 98+ + CDN + 90 days iteration
from €5,900 5-7 weeks
  • 50% on brief sign-off, 50% on deploy
  • 30-90 days of free post-deploy iteration depending on package
Response time 2-3 days
Book 20-min call

Frequently asked questions about custom online store

The questions I get most before leaving Shopify or building a store from scratch.

It depends on volume. Below €30,000 of yearly revenue, Shopify is usually cheaper and faster to maintain. Between €30,000 and €100,000 you have to do the maths: Shopify commissions (0.5-2%) + plan (€29-299/mo) + extra plugins get close to what a migration costs. Above €100,000 the migration almost always pays back in under 2 years. I run the concrete numbers on the 20-min call.

Yes, that's covered by the "Headless Store" plan (from €5,900). You keep Shopify as backend (catalog, checkout, payments) and we build a custom Next.js or Astro frontend. You lose the Shopify commissions but gain speed, technical SEO and visual differentiation. Only recommended if you sell ≥€150,000/year (the added technical complexity demands it).

WooCommerce scales perfectly up to several million orders a year if the stack is properly configured: LiteSpeed hosting with aggressive cache, CDN, optimized database, just the right plugins. Real cases in Spain with WooCommerce handling Black Friday spikes without crashing. The problem isn't WooCommerce, it's poorly configured stacks.

Yes. The landing is Mallorca-oriented because that's where my local portfolio is, but I work remotely across Spain. If your SMB is in Madrid, Bilbao, Valencia or Seville, same process, same price, same stack. The only thing that changes is hosting location (if you want one close to your country).

You or I, whichever you prefer. If you send me a CSV or Excel with products + photos, I upload everything during development (included up to 200 products; 100 more is +€600). If you prefer to upload them yourself with your copy and your photos, I give you a 30-min admin panel demo and you take it from there. Most prefer a mix: I upload the initial catalog, they maintain it after.

I map the old catalog URLs to the new ones and set up 301 redirects for all of them. The SEO already earned on products transfers to the new URLs. No loss of organic traffic if the migration is done right (which is exactly what I do).

Let's talk about your store.

20 min and no commitment. You tell me what you sell, what platform you're on now (if anything) and what's stopping you from taking the step. I tell you if it fits how I work or if I point you to another route.

Book 20-min call

Free 20-min call.

You and me, no salespeople in between. You tell me what you sell, what platform you're on and where the current one is holding you back.

What happens next.

After the call I send you a closed proposal within 2-3 days: scope, timeline and price. No surprises.