The person who writes the strategy is the person who publishes it. I'm Maties Burguera and I have been building hand-coded websites for small businesses since 2018, so when I work on your SEO I don't stop at the report. I go into the template, change what needs changing and leave it live. Most consultants depend on somebody else implementing their recommendations, and that is exactly where the months disappear.
SEO strategy and implementation in the code | Month by month, movement between month 3 and 6 | €600 to €2,000/month
Nobody lets you audit their clients' rankings before you sign, so you end up choosing whoever has the prettiest website or whoever sounded most certain on the first call. Four months later you have a long report, an invoice that is hard to explain and the same position in Google.
There was an audit, there was a monthly call and there was a document full of recommendations. On the website itself, though, everything sits exactly where it sat on day one.
0lines touched
A consultant who doesn't code hands over recommendations and that is where their part ends. Implementing falls to your developer, assuming you have one with a free slot this quarter.
0cases
Published with figures
you can check yourself
"I'll send the report over and your developer can implement it." That is where the waiting starts, because your developer has their own queue and somebody else's priorities are never theirs.
Weeks between the recommendation and the deploy
My name is Maties Burguera and I work from Ses Salines, in Mallorca, with small businesses across Spain and with clients abroad who deal with me in English. There is no studio juggling twenty accounts and no junior learning on your website, you talk to me from the first call through to the last change published.
I have been designing and coding custom websites since 2018, more than 90 projects delivered, and SEO came into the work through the back door. It started as the part you had to get right so the website I had just built would actually show up in Google, and it became a service of its own once clients began asking me to keep moving positions month after month.
What you can check before you write to me is already published. There are ten case studies with real metrics in the projects section, from a physiotherapy centre whose patients come from searches in its own area to B2B brands selling outside Spain, with the numbers that worked and the ones that didn't, and there are verified Google reviews sitting at 5 out of 5. The proof I like most, though, appears on no page anywhere, and it is that some clients have stayed with me three, four and five years after the first website.
No agency rituals and no meetings held to prepare another meeting. A diagnosis built on your own data, a plan that comes from reading the real SERP and execution I carry out myself inside your website, with a monthly report of what was touched and what moved.
Search Console, Analytics and the code of your site, in that order. Before I propose anything I want to know which searches already find you, which pages collect impressions without converting and what is blocking the crawl. Plenty of websites don't need new content at all, they need somebody to fix what is already published.
Every keyword in the plan goes through a manual check in Google to see what kind of page the engine is rewarding and how deep it goes. Sometimes the gap sits in a service page and sometimes in a comparison, and that single decision reshapes the whole of the next three months.
Titles, heading hierarchies, schema, internal linking, redirects, templates that build the tags badly and pages that need rewriting from scratch. I go into your WordPress or your repository, change it and leave it published. There is no document sitting in the middle waiting for somebody to find a free hour to read it.
New pages aimed at the searches your customer runs when they are already close to hiring, written with what you know about your sector rather than what an AI assumes. If your team writes, I prepare the brief and review the draft. If not, I write it and you sign it off before anything goes live.
Every month you get the hours worked and where they went, last month's positions next to the current ones, the content published and the hypotheses that didn't work. That last part is the one almost nobody sends and the one that gets us back on course fastest.
A classic SEO consultant hands you recommendations and that is where their part ends. Somebody still has to turn that document into tags, templates, redirects and components, and that somebody is almost never free when you need them.
I see the template,
not just the HTML.
I have been building hand-coded websites since 2018, so when I open your project I look past what the browser returns and straight at the file generating it. If your service pages all share one title because the theme builds it wrong, I go in and fix it rather than writing it up in a report.
From decision
to deploy in the same week.
The decision and the execution happen in the same head, with no briefing in between and no translating SEO jargon into development jargon. Nor is there that quiet negotiation where the dev decides your URL restructure can wait until next month.
No castles
in the air.
Once you know the real cost of implementing something you stop recommending the impossible. I know what gets fixed in two hours, what forces a rebuild of the whole architecture and what isn't worth doing even though every audit tool flags it in red, and you hear that before you spend the quarter's budget.
None of which
is magic.
Google still takes as long as it takes and there are sectors where three months buys you nothing. The difference is that the time goes on content maturing and gaining authority rather than on waiting for somebody to implement what we already agreed back in March.
Climbing in Google is the point, although there are things you notice long before a single position shifts and they are worth putting up front.
You know what needs
doing before you pay.
The initial audit and the written plan of work cost nothing and land in two or three days, with the priorities in order and a forecast of hours. There you also see where inside the €600 to €2,000/month range your case falls, and if starting with SEO isn't what your business needs I say so before you sign anything.
You renew looking at
data, not at promises.
The monthly report arrives with the hours worked and where they went, this month's positions next to last month's and the hypotheses that fell over. With that in front of you it is you who decides whether the money is working, without having to take my word for it or trust a chart that only ever goes up.
You never explain your
business from scratch again.
In an agency the account who finally understood your sector rotates out around month eight and you start over with somebody who doesn't know why you sell what you sell. Here that context stays where it was built, so the work in month twelve starts off knowing far more than the work in month one.
If you stop,
you take it all with you.
The first three months carry a commitment because before that there is nothing worth measuring, and from there you renew month by month and cancel with thirty days notice. The day you stop you keep the plan, the content published and every access, without having to chase anybody for what is yours.
Physiotherapy, restaurants, studios
and B2B brands, with metrics you can check.
5 out of 5,
with real names attached
"He advised me on the design and made sure the site was fast, easy to use and well optimized for Google."
Measured in production on published cases such as FisiON Mallorca, and on Africa Navarro moving off a slow WordPress added 46 points of mobile performance.
Links bought
by the kilo.
No private networks and no packs of a hundred links for forty euros. Google has been spotting that pattern for years, and the day it spots it on your domain the drop costs more than everything you saved.
Top positions
in month one.
Anyone guaranteeing you number one for a competitive keyword in thirty days is selling smoke or something worse. What you do get is a plan with dates on it and an honest forecast of when we should start seeing movement.
A hundred articles
generated with AI.
Publishing in bulk what twenty other websites have already written doesn't rank you, it dilutes you. I would rather have four pages a quarter that say something only you know about your sector, even if they take more effort to get off the ground.
Reports running
to eighty pages.
A very long PDF is usually the most elegant way of hiding that six hours were worked. The report I send fits on one screen and states hours, changes published, positions and which hypothesis fell over.
Ongoing work starts
at €600/month.
The exact figure depends on the hours your case needs and on how competitive your sector is, and it comes out of the plan we agree together after the initial audit, which is free. If your budget doesn't stretch to it, I tell you on the first call instead of selling you three months that won't move anything. The full breakdown of what goes into each month lives on the SEO service for SMBs page, with what's included, the timelines and the price range.
How it works
What I get asked most before the first call.
An SEO consultant diagnoses why your website isn't showing up where it should, decides which searches are worth the effort and then does the work needed to get there, which usually splits between the technical side, the content and the links. Working with one rather than an agency means you deal directly with the person doing the work, with no management layers in between, and the real difference between one consultant and another is how far they go, because plenty of them stop at the recommendation and never touch the website.
Because SEO almost always gets lost in the stretch between the recommendation and the publication. If the person deciding is also the person going into the template, that stretch disappears and the change is in production within days instead of queuing behind a developer with other priorities. It also changes what gets recommended, because knowing the real cost of every change stops you proposing things nobody is ever going to implement.
Ongoing work runs €600 to €2,000/month, and where you land inside that range depends on the hours your case needs and on how competitive your sector is. The initial audit and the written plan are free, so you know the exact figure before committing to anything. The full breakdown of what each month includes is on the SEO service for SMBs page.
Yes. I work from Ses Salines and a good share of my clients are in Mallorca, with the advantage of meeting in person when it helps, but everything this service involves happens remotely anyway. Search Console access, the monthly call and the changes I push to your site work the same for a company in Manchester as for one in Palma, and we talk in English over email or a call.
Invoicing is in euros because the studio is Spanish, and the way I read a SERP doesn't change with the country, although the plan does, because the competition and the search volumes you are up against in your market are what the six months get built around.
Both. A good share of the sites I maintain run WordPress and I handle the theme, the templates and the plugins there without anybody else having to get involved. I also work on hand-coded projects in PHP, Astro or Next.js. The only platforms where I can't take the work all the way through are closed SaaS builders like Wix or Squarespace, because they give you no real access to the things that need changing.
The first movements usually turn up between month 3 and month 4, with pages climbing from the fifth page of results to the second, and the real impact on the business lands between month 6 and month 9. It depends a lot on the starting point, because a domain with years of history moves sooner than one launched last week, and it depends on how competitive your sector is.
It fits well, and it is one of the usual ways of working. If your team runs content and campaigns, I take the technical side and the structure, which tends to be the part that gets stuck precisely because nobody there touches the code. What I won't do is duplicate work, so on the first call we mark out who owns what and nobody ends up treading on anybody.
I tell you so in the audit, even if it costs me the monthly work. There are websites where dragging the old structure along costs more hours a year than rebuilding it properly once, and in those cases the honest move is to start with the website rather than with the SEO. Since I build websites too I can do both, but the order is set by what works out cheaper for you over twelve months rather than by what suits my invoicing.
You tell me about the business, where the website is and what you have tried so far. I come out of that call with a clear idea of whether I can help, and if I can't I say so there and then and pass you the contact of somebody who can.
Book a 20-min callFree 20-min call.
You talk to me, with no sales reps or account managers in between. Bring your website and the searches you would like to win.
What happens next.
Free initial audit in 2 or 3 days, with priorities in writing and a forecast of hours. You decide in your own time and I don't chase you.
