Case study

FisiON Mallorca. Landing for advanced physiotherapy.

Advanced physiotherapy centre in Mallorca that needed to differentiate from the rest of the sector. Clinical-technical design, direct online bookings, optimised local SEO to capture patients searching for specific treatments.

FisiON Mallorca landing with technical hero and booking CTA
Client
FisiON Mallorca
Sector
Health · advanced physiotherapy
Year
2024
Scope
Landing + bookings + local SEO Mallorca
Site
fisionmallorca.com
01The brief

Advanced physiotherapy. Communicated as such.

FisiON is not a conventional physio clinic. They do advanced treatments — sports recovery, shockwave therapy, specific electrostimulation — at rates above the average. Their previous site didn't communicate that specialisation: it looked like any other neighbourhood clinic.

The brief: a landing that conveys the centre's technical level (not generic clinic), integrated online bookings, optimised local SEO for Mallorca, and qualified lead capture — people who already search for specific treatments, not generic ones.

The challenge: visually differentiate without falling into "cold technology". Clean design conveying clinical rigour + human accessibility.

02How it was built

Clinical-technical design. Own booking backend.

Visually careful, technically solid, optimised to capture the patient who knows what they're looking for.

Sober palette with technical accent, clean typography conveying rigour, editorial photography of treatments. Every block designed so a potential patient knows, in less than 30 seconds, that advanced treatments justifying the rate happen here.

Schema MedicalBusiness + LocalBusiness with consistent NAP. Technical keywords (not generic): "shockwave therapy Mallorca", "sports physiotherapy Palma".

Booking system integrated with the centre's calendar. Patient picks treatment type, practitioner, date and time. No Doctoralia, no commission per visit.

WebP optimised images, local fonts, JS only when it contributes. LCP under 2 seconds. 80% of patients search for a clinic from mobile.

03Results

Verified metrics. Local SEO + direct bookings.

0/100

Lighthouse mobile
Verified in production

<0s

Mobile LCP 4G
Real Mallorca

0%

Commission per booking
No middlemen

0%

Custom design
Zero template

Specialised health centre?

If your centre offers specific treatments above the average, let's talk for 20 min about how to communicate it.

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