FisiON Mallorca.
Advanced physiotherapy in Mallorca. A centre living off social media and referrals. I built their website in code, with a clinical-technical identity, bookings integrated into the site itself through their own platform and local SEO built for the patient already looking for a specific treatment, not the generic one.
Clinical landing with online bookings and local SEO, delivered in 2024.
FisiON isn't a conventional physio clinic. Advanced treatments priced above the sector and, until this project, no website of their own.
They lived off social media, Google Maps and referrals. The job: a hand-coded website that conveyed the real technical level (not a generic clinic), with bookings integrated through their platform and local SEO built to attract the patient who already knows which treatment they're after.
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01
Design
Clinical-technical identity
No stock photos of smiling physios. In 30 seconds it has to be clear that the treatments here are above average.
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02
Bookings
Bookings integrated into the site
The patient books from the site itself through the platform the centre uses, without jumping to another domain halfway through.
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03
SEO
Specific local SEO
"Shockwave therapy Mallorca", "sports physiotherapy Palma", not "physio near me". The qualified patient searches for a specific technique.
A clinical-technical identity top to bottom.
Six screens that hold up acquisition every day: clinical-technical home with a visible booking CTA, a four-value bento to qualify the patient in thirty seconds, advanced treatments with their own photography, a Nutrition area with the specialist, a team profile and a block dedicated to Personal Training. No spa stock, no wellness palette.
Hand-coded website with local SEO
and bookings integrated into the site itself.
Loads in under 2s,
Lighthouse 96+ mobile
- Clinical-technical identity with no generic aesthetic
- Bookings integrated into the site with their platform
- Own URL for every advanced treatment
- Local SEO for "shockwave therapy Mallorca"
Lighthouse 96/100 mobile measured in production. The number that matters when the patient looks for a clinic from their phone.
The same approach, adapted to your business.
What you see in this case (local SEO optimised for specific treatments, clinical-technical design that communicates real level, bookings integrated into the site) is the base format I bring to every specialised centre that wants to win organic traffic without paying for ads at every euro.
More cases in the pipeline. Other projects in production.
Every published case goes through the client's sign-off and the consolidation of data. These are the live projects you can also take a look at.
Specialised health centre?
If your centre does specific treatments above the average and you want to communicate it as such (and bring in the patient who already searches for them), let's talk for twenty minutes. No commitment.
Book a 20-min call