Case study

Estudi Guillem Marc. Editorial landing for a creative studio.

Creative studio that needed a site matching the work they deliver to their clients. Editorial design, portfolio manageable from inside, careful typography and Lighthouse 97+ performance without losing personality.

Estudi Guillem Marc editorial landing with careful typography and highlighted portfolio
Client
Estudi Guillem Marc
Sector
Creative studio · B2B services
Year
2025
Scope
Editorial landing + manageable portfolio + 2 languages
Site
guillemmarc.com
01The brief

A creative studio. With a generic site.

Guillem delivers editorial and design work to clients who pay well for differentiation. But his site sat on a common template, with no personality of its own — sending the opposite signal to potential clients: if your own site is generic, why would they trust your work isn't?

The brief: custom editorial landing focused on showing the portfolio properly — not as pre-fab grids — and copy that communicated the studio's working method, not just a list of services. Portfolio manageable by Guillem from a custom panel.

The objective was simple: the site itself should be part of the studio's portfolio, not an empty showcase.

02How it was built

Editorial design. Code that doesn't get in the way.

Typography taking the lead, careful spaces, dynamic portfolio, performance without compromise.

Editorial serif for headings + neutral sans for body. Visual hierarchy based on size and weight, not loud colour. Spacing calibrated so content breathes on desktop and remains readable on mobile.

Guillem adds projects from a custom panel: title, main image, description, year, client. Images automatically processed to WebP with srcset.

Every decorative element evaluated by its cost. What doesn't contribute gets removed. Result: 97/100 mobile in production without giving up editorial design.

Catalan as the primary language + Spanish for peninsular clients. Separate URLs, correct hreflang, manually translated content.

03Results

Measured metrics. Editorial design verified in production.

0/100

Lighthouse mobile
Editorial without performance hit

<0s

LCP on 4G
Typography + image optimised

0%

Manageable portfolio
Custom panel included

0

Native languages
CA + ES structural

Creative studio or professional with a generic site?

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