Fomenta Fisioterapia.

Case study

A clinic living off social media and word of mouth. Hand-coded custom website with a contact form to request an appointment and direct WhatsApp, local SEO built for "physio near me" and a sober design that communicates clinical level without the visual noise of the wellness sector.

Hand-coded clinic website with appointment form and WhatsApp, delivered in 2025.

Fomenta Fisioterapia treatment room with clinical assessment equipment
The brief

They arrived with no serious online presence. Just social media and patient recommendations. Anyone searching for the clinic on Google only found a pin on Maps.

The potential patient searches "physio near me" from their phone, decides in thirty seconds and books with whoever earns their trust first. The clinic needed a first online presence that communicated clinical level and brought in direct patients, without depending on Doctoralia or Instagram.

  1. 01

    Local SEO that shows up on Google

    The clinic appears when someone searches for physiotherapy in their city. No paying for Ads. Maps Pack and local Knowledge Panel working in its favour.

    SEO
  2. 02

    Appointments by form and WhatsApp

    The patient requests an appointment from a contact form or via WhatsApp, direct with the clinic. No platforms or commissions in between.

    Contact
  3. 03

    Clinical professionalism, no noise

    Health, not wellness. A sober design that communicates the clinic's level, no spa stock photos or endless pastel palette.

    Design

A sober clinical look, no visual noise.

Four systems that decide whether Google finds you.

The visible part is half the work. The other half is the architecture that decides whether, six months from now, the clinic is still bringing in patients from search without spending a euro on Ads.

Project architecture in 4 layers
  1. 01

    Structural local SEO.

    Schema MedicalBusiness + LocalBusiness with hours, address and consistent NAP. Correct BreadcrumbList and clean H1-H2-H3 hierarchy. The clinic shows up in the Maps Pack and local Knowledge Panel.

    • Full schema
    • Consistent NAP
    • Maps Pack
    • Breadcrumbs
  2. 02

    Direct contact, no middlemen.

    The patient arrives from Google and requests an appointment through a contact form, via WhatsApp or by phone, direct with the clinic. No Doctoralia or platforms charging a commission for every patient brought in.

    • Appointment form
    • Direct WhatsApp
    • Phone
    • No commission
  3. 03

    Real mobile performance.

    The patient searches for a physio from their phone on 4G. If the site takes four seconds, they're already looking at the competition. Here it loads in under two: optimised WebP, local fonts, no heavy frameworks, no useless third-party scripts.

    • Lighthouse 95+
    • LCP < 2 s
    • 0 CLS
    • Real 4G
  4. 04

    Real conversion tracking.

    GA4 with events for form submission, phone click and WhatsApp click. Connected to Google Ads in case a campaign is run at some point. Without this, investing in SEO or Ads would be shooting blind.

    • GA4 events
    • Ads connected
    • Cost per lead
    • Decisions on data
Assessment session using an ultrasound scanner at Fomenta Fisioterapia

Hand-coded website that communicates clinical level,
with appointments by form and WhatsApp.

View website
Performance:

Loads in under 2s,
Lighthouse 95+ mobile

What Fomenta gained:
  • Direct acquisition from Google, no Ads
  • Appointments by contact form or WhatsApp, no middlemen
  • Patient data kept inside the clinic
  • Clinical design with no spa aesthetic

"A 10 out of 10 professional. From start to finish a close and personal approach, always offering the best quality. Without a doubt, a great choice to have his services at our center."

FF Fomenta Fisioterapia
Pagespeed score

Lighthouse 95/100 mobile measured in production. The number that decides whether the patient stays or moves on to the next clinic.

0 %
Commission paid to Doctoralia. The patient books direct with the clinic by form, WhatsApp or phone

More in the pipeline. Full cases on the way.

There are more finished projects, but until the client signs off and the data is solid, they don't get told here.

View all projects

Clinic without a serious website?

If your clinic only lives on social media and word of mouth, let's talk for twenty minutes. No commitment. I'll tell you how to approach the first website and send you a closed proposal in two or three days with scope, timeline and price.

Book a 20-min call