Case study

Fomenta Physiotherapy. A landing that captures local patients.

Physiotherapy clinic that needed a landing to capture patients from Google without depending on Doctoralia. Direct online bookings, optimised local SEO, and a design that conveys clinical professionalism.

Fomenta Physiotherapy landing with professional hero and visible booking CTA
Client
Fomenta Physiotherapy
Sector
Health · physiotherapy
Year
2025
Scope
Landing + online bookings + local SEO
Site
fomentafisioterapia.com
01The brief

Capture patients. Without paying commission to Doctoralia.

Fomenta is a physiotherapy clinic that received patients mainly through Doctoralia + word of mouth. Doctoralia keeps a commission per booking and, worse, owns the relationship with the patient. The clinic wanted direct capture: Google traffic → own booking → loyal patient.

The brief: a landing optimised for local keywords (physiotherapy + city), an integrated booking system, and a design that conveys clinical professionalism without falling into the sector's visual noise.

The goal: every euro invested in SEO + landing must return loyal patients of the clinic — not leads handed off to an external platform.

02How it was built

Local SEO + direct bookings. No intermediaries.

Three levers: technical SEO, visible conversion, mobile speed.

Schema MedicalBusiness with hours, address, consistent NAP. BreadcrumbList for Google. Clean H1-H2-H3 structure, alt on images, updated sitemap. Result: clinic appears in Google Maps Pack + local Knowledge Panel.

Custom booking form integrated with the clinic's calendar. Patient picks date + time, completes details, gets automatic confirmation. No redirection to external platforms, no commissions.

The patient searches "physio near me" from mobile. If your site takes 4 seconds to load, they're already looking at the competition. Here it loads under 2s on 4G.

GA4 with conversion events: form submission, click on phone, click on WhatsApp. Connected to Google Ads to measure cost per booking if a campaign is run.

03Results

Measurable results. At the clinic and on Google.

0/100

Lighthouse mobile
Verified in production

0%

Commission per booking
No Doctoralia or middlemen

<0s

Mobile LCP
Real 4G

0%

Patient data
Owned by the clinic

Clinic paying commission per booking?

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